Google’s new Data Studio is in Beta, and available to U.S.A. customers only.   Data Studio forms part of a suite of products bundled under Google Analytics 360 designed to better understand where your Marketing spend is at, either winning or spinning.   In Analytics 360 for example you can utilise the Tag Manager to place custom tags to better track sales conversions.   Analytics 360 is already well recognised in other cloud products like Mailchimp, which allows you to integrate your Analytics 360.

Data Studio is pretty much the missing reporting tool for Google Analytics, but a quick read through the Data Studio gloss, speaks like a Data Discovery Tool…  Connect your data, visualise your data, collaborate, create reports, pages etc.  So what can Data Studio do that Power BI cannot ?   It doesn’t look as tangy and fruity and fun as Power BI and there doesn’t appear to be the sophisticated transformation, modelling and calculation capability that sits under the hood of Power BI.  But Data Studio does appear to be well positioned for easing users into obvious Use Cases around customer and web marketing.  It integrates well with a bunch of Web Analytics tools that Microsoft doesn’t cater for under the Power BI banner, and Data Studio includes a Google Big Query connector, where as at July 2016 release, Power BI does not yet.

All in all I wouldn’t call Data Studio an industry disruptor like Uber with mind blowing stuff customers don’t already see in Power BI and Tableau…. However with the Web Analytics focus and industry integrations, Data Studio will probably make an easy step in for small companies scratching their heads or big companies who are all die-hard Google back office.   As a minimum, it is a good reminder for the other Data Discovery tools not to be complacent, and to focus on use cases and keeping it simple rather than getting too carried away with hype of vizies.

While you are here, it is worth looking at Power BI’s investment in easy Google Analytics with the Power BI Google Analytics Pack, available in less than a few clicks from the Power BI Cloud Portal https://powerbi.microsoft.com/en-us/documentation/powerbi-content-pack-google-analytics/.

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